Website behavior tracking tools

By tracking traffic, you’ll get a good idea of what’s going on on your website—the most popular pages, where people leave from, and where they spend time browsing. Now, you’re ready to track how people interact with your pages.

What is behavior tracking?

Behavior tracking shows you where your users click and how they scroll or navigate between pages. The main goal behind user behavior tracking is to measure user experience, find opportunities to improve UX and, as a result, increase conversions and revenue.

What tools can you use to track user behavior?

  • Heatmaps: see an overview of where visitors click, tap, and scroll on a page.
  • Session recordings: view how each user browses across multiple pages.
  • A/B testing: create page design variations and test which performs better.
  • Surveys: get direct feedback from users and track sentiment and satisfaction over time.
  • User testing: interview users as they navigate your site.