If you own or operate an ecommerce store, it’s a good idea to have a Terms and Conditions agreement posted on your website, though it’s not required by law.
A good Terms and Conditions agreement allows you to legally define and enforce the rules your customers must follow to interact with and make purchases from your online store. In addition to this, the Terms and Conditions agreement also gives you a platform to limit your liability in case a product you sell is faulty, and to define what happens in the event of a customer dispute.
Here are a few reasons why it’s a good idea to have a detailed Terms of Conditions agreement posted on your ecommerce website:
- It can protect you and your business from liability
- It can clarify your online store’s checkout process
- It can protect your intellectual property and trademarks, and define acceptable use cases
- It can give a detailed account of how you intend on handling and resolving disputes
- It gives you a platform to explain your payment terms, delivery terms, product information, warranties, return/refund policy, order cancellation and so forth
If, for instance, you own or operate an ecommerce store that sells t-shirts and you don’t want your customers to copy the unique designs and messages you print on the t-shirts, you could include a statement in your Terms and Conditions that establishes this. You also could provide a detailed account of the procedure you would follow if an individual were to violate those established intellectual property rights.
Here’s an example from the UK T-Shirt Printing. The Ordering section of their Terms and Conditions agreement establishes that any designs produced by the company are part of their intellectual property and may not be used without prior written consent.